One of our key focuses as the trade association for the sport is the growth of frequent players. To help increase the frequent player base, the TIA works closely with the USTA and our industry partners to provide and help support a variety of grow the game initiatives. These initiatives not only help increase participation in the sport, but also provide opportunities for tennis providers to grow their businesses and profitability. In addition to supporting these initiatives the TIA helps support dissemination of information regarding the initiatives through the industry's largest database of tennis information - the GrowingTennis System. Below is a list of industry initiatives in which the TIA is involved:


Play Tennis Fast is designed as a 6-session course of six, 1 hour lessons and is a specific starter player course that has been developed to introduce (or welcome back) adult players to tennis using the slower balls.


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Associate Membership also includes discounts on FedEx shipping, access to the Facility Manager’s Manual and Facility Manager’s Guide for the Teaching Pro, and a Level 1 Business Assessment by TIA consultant plus access to key industry research. All for less than $1 a day.