Cardio Tennis Continues to Grow Globally
As Cardio Tennis turns 10 years old, the “third way to play tennis” has reached some true milestones.
While Cardio Tennis has grown to nearly 1.7 million participants in the U.S., the program has also been growing around the world and is now in more than 30 countries. The Tennis Industry Association, which manages Cardio Tennis, has formal Cardio Tennis partnerships with tennis associations in South Africa, Great Britain, Australia, Japan, Belgium, Canada, Germany and Italy. Discussions are also under way to have Cardio Tennis as part of the Italian Tennis Federation coaches’ development in 2016.
This past November, a global Cardio Tennis Trainer Summit was held in London, with representatives from 12 countries. “Cardio Tennis has evolved significantly from its launch in 2005. Today, the program is very sports specific, cutting edge, purposeful and progressive,” says Cardio Tennis Global Education Director Michele Krause. “There is also a complete branded family of products.”
Among the products are TRX Cardio Tennis, Cardio Tennis Kids, Cardio Tennis Triples Tournament, Cardio Tennis Games Competition, Cardio Tennis Pro Exhibition and Cardio Tennis Interactive. “RIP Cardio Tennis” will be introduced in the U.K. in 2016.
In the U.S., about 3,500 coaches have taken formal Cardio Tennis educational courses. “Growth outside the U.S. is really jumping, too,” Krause says. In the U.K., for instance, more than 1,500 coaches have been trained in Cardio Tennis and over 500 venues are delivering the program, with over 10,000 weekly participants. “Virgin Active in the U.K. offers Cardio Tennis at all 21 of its facilities with tennis courts, offering a minimum of four hours a week at each facility.”
In Australia, where Cardio Tennis is part of a national push to use tennis to increase the nation’s health and fitness, there are 718 trained Cardio Tennis coaches, with 856 venues offering the program.
“We are very pleased with how Cardio Tennis has been growing in the U.S., and globally over the last decade,” says TIA Executive Director Jolyn de Boer. “Cardio Tennis provides an answer to the health and fitness needs of players and helps coaches and facilities grow their player base and revenue.”