The TIA Knowledge Base Blog

Cardio Tennis Continues to Grow Globally

March 2, 2016 | Brian O'Donnell
As Cardio Tennis turns 10 years old, the “third way to play tennis” has reached some true milestones. While Cardio Tennis has grown to nearly 1.7 million participants in the U.S., the program has also been growing around the world and is now in more than 30 countries. The Tennis Industry Association, which manages Cardio Tennis, has formal Cardio Tennis partnerships with tennis associations in South Africa, Great Britain, Australia, Japan, Belgium, Canada, Germany and Italy. Discussions are also under...

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Hundreds of Tennis Facilities Join Nationwide ‘Try Tennis Free’ Campaign

March 2, 2016 | Jolyn de Boer
With nearly 1,800 U.S. facilities offering a free introductory tennis session in the month of May, the tennis industry is rallying around a key campaign designed to get more people on the courts and enjoying the sport’s many benefits. Throughout the month of May, the tennis industry-supported “Try Tennis Free” campaign will bring non-players and former players into the sport at any of at least 1,800 participating facilities nationwide. Consumers, particularly new or returning players, can visit PlayTennis.com or TryTennisFree.com...

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10sPortal.com Joins TIA As Technology Business Member

March 2, 2016 | Brian O'Donnell
To help tennis providers manage and grow their businesses, the Tennis Industry Association is working with technology development companies that offer “software as a service” (SaaS). The newest partner is 10sPortal.com, a web-based suite of highly integrated tennis-club management software services. “What matters to us is what matters to tennis facilities—creating happier members through better club management,” says 10sPortal.com Chief Executive Officer Alberto Genty. “We don’t just sell software; we are a vehicle for our customers’ success. When we enable...

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PlaySight Joins TIA As a Technology Partner

March 2, 2016 | Jolyn de Boer
PlaySight, a tennis video and analytics company, has joined the Tennis Industry Association. As a new Tech Partner of the TIA, PlaySight creates a product that players, facilities, coaches and other groups in tennis can use to enhance and expand the tennis-playing experience. “At PlaySight, we share the same vision as the TIA—to grow the game of tennis,” says PlaySight U.S. General Manager Yuval Bar Yosef. “We are doing this with our all-in-one SmartCourt and LiveCourt technology—which are bringing advanced...

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Facility Owners & Managers: Don’t Miss the 2016 T.O.M. Conference

March 2, 2016 | Brian O'Donnell
Reserve your spot for the 2016 Tennis Owners and Managers (T.O.M.) Conference, which will be March 23-25 at the Downtown Miami Hilton during the Miami Open pro tennis tournament. This third annual TIA conference will bring together leading experts in facility management, programming and other key areas to provide vital information to grow tennis businesses and bring in more tennis players. Key speakers to date include Dr. Jack Groppel, co-founder of the Johnson & Johnson Human Performance Institute; former top-ranked pro...

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Sign Up for Rally The Family; Receive Free Marketing Resources

March 2, 2016 | Jolyn de Boer
How can you increase your business and promote tennis in your local area? By signing up now to participate in the industry-wide Rally the Family campaign, where you can take advantage of free promotional and marketing material that will drive consumers—and families—to your courts and programs. Visit RallyTheFamily.com to sign up your facility or organization for free, and so consumers searching for places to play and family-oriented tennis programs can easily find you. All tennis providers—facilities, parks, clubs, teaching pros,...

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Associate Membership also includes discounts on FedEx shipping, access to the Facility Manager’s Manual and Facility Manager’s Guide for the Teaching Pro, and a Level 1 Business Assessment by TIA consultant plus access to key industry research. All for less than $1 a day.