The TIA Knowledge Base Blog

Tennis Clubs: How to Increase Court Use! (GameSetWatch – Episode 6)

July 10, 2017 | Brian O'Donnell
 https://youtu.be/-XywPGms3jY?list=PLi9PDBEHRLy3_EWBdDzUvaKr9DTR6KeqS Check out Episode 6 of GameSetWatch, the free marketing video blog for the tennis industry.  In this issue Joe Dinoffer discusses how to generate more traffic during off-peak times and get more use out of your courts! For more great creative resources, visit www.OnCourtOffCourt.com.

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How to Bring in New Customers (GameSetWatch – Episode 5)

July 10, 2017 | Brian O'Donnell
https://youtu.be/LMZWASbqksc?list=PLi9PDBEHRLy3_EWBdDzUvaKr9DTR6KeqS Check out Episode 5 of GameSetWatch, the free marketing video blog for the tennis industry.  In this issue Joe Dinoffer discusses proper ways to offer free services that could also lead to new customers! For more great creative resources, visit www.OnCourtOffCourt.com.

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How To Get Customer to Keep Coming Back (GameSetWatch – Episode 4)

July 10, 2017 | Brian O'Donnell
https://youtu.be/0rrj-nfzDgE?list=PLi9PDBEHRLy3_EWBdDzUvaKr9DTR6KeqS Check out Episode 4 of GameSetWatch, the free marketing video blog for the tennis industry.  In this issue Joe Dinoffer discusses how to keep customers coming back and feel reassured with guarantees. For more great creative resources, visit www.OnCourtOffCourt.com.

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How to Inspire Beginners to Keep Playing Tennis (Game Set Watch – Episode 3)

July 10, 2017 | Brian O'Donnell
https://youtu.be/trXD180v2C8?list=PLi9PDBEHRLy3_EWBdDzUvaKr9DTR6KeqS Check out Episode 3 of GameSetWatch, the free marketing video blog for the tennis industry.  In this issue Joe Dinoffer suggests making a "club" so your members can feel inspired. For more great creative resources, visit www.OnCourtOffCourt.com.

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How to Market with Slogans (GameSetWatch – Episode 2)

July 7, 2017 | Brian O'Donnell
https://youtu.be/WLvTx-kB8UU?list=PLi9PDBEHRLy3_EWBdDzUvaKr9DTR6KeqS Check out Episode 2 of GameSetWatch, the free marketing video blog for the tennis industry: https://youtu.be/WLvTx-kB8UU?list=PLi9PDBEHRLy3_EWBdDzUvaKr9DTR6KeqS In this issue, Joe Dinoffer talks about marketing with slogans. For more great creative resources, go to www.OnCourtOffCourt.com.

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Get the Word Out! (Game Set Watch – Episode 1)

February 3, 2017 | Center Court Marketing
Watch the video here, Get-the-Word-Out-Game-Set-Watch-Episode-1.mp4

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SOCIAL MEDIA FOR TENNIS CLUBS – GET A HUGE FOLLOWING

December 22, 2016 | Michael Volkin
Social Media for Tennis Clubs – Get a HUGE Following Many tennis club owners struggle to capitalize on the value of social networking to engage new prospects and grow their bottom line. Social media for tennis clubs is often a once a month effort that pushes club information rather than targeted member interest. Social media has become such a pervasive part of our lives, having a professional social presence now feels like a mandatory part of good business strategy. However,...

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PRESS FOR TENNIS CLUBS -THE ULTIMATE GUIDE

December 22, 2016 | Michael Volkin
Press for Tennis Clubs Press for tennis clubs often isn’t easy to come by. To some press, you’re just another business trying to get attention.  This guide will outline the blueprint your club needs for getting local attention.  Getting press can be difficult, but if you have a plan in place, and some insider tips, you can make it much easier on yourself.  This blog will help you create an action plan to get local press coverage.  The goal of...

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Universal Tennis Ratings

June 13, 2016 | Brian O'Donnell
http://blog.universaltennis.com/2016/05/08/the-rich-rewards-of-level-based-play/?utm_source=Universal+Tennis+Updates&utm_campaign=6558720fa9-Update_Jun_12_2016&utm_medium=email&utm_term=0_bd55ad6d68-6558720fa9-397023161  

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Nike finds “Sustainable Innovation is a Powerful Engine for Growth”

May 16, 2016 | P.J. Simmons
Nike: “Sustainable Innovation is a Powerful Engine for Growth”   Nike last week published its new FY 14/15 Sustainable Business Report: “Sustainable Innovation is a Powerful Engine for Growth.” Highlights:   Reduced carbon emissions by 18% per unit, while increasing revenue by 52% since FY11. Increased water efficiency by 18% per unit in apparel materials dyeing and finishing since FY11 and 43% per unit in footwear manufacturing since FY11. Diverted 92% of footwear factory waste from landfill or incineration without...

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