The TIA Knowledge Base

Providing The Tennis Industry With Up-To-Date Market Intelligence
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Tools and resouces to improve operations and increase profitability.

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Market intelligence reports to keep you and your business informed.

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Industry and USTA initiatives to focus on growth of core players.

strategic management

Know what your club/facility is worth and how that predicts its future.

featured report

TIA State of the Industry

The 2015 Edition of the Tennis Industry Association “State of the Industry” outlines key research to help “tell the story” of the tennis industry. The TIA produces more than 70 annual research reports to help tennis businesses of all types, and the State of the Industry analyzes this data to determine where this industry has been, where it is now, and where it is going.

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Blog

How to Add Excitement on the Court (GameSetWatch – Episode 15)

How to Add Excitement on the Court (GameSetWatch – Episode 15)  https://youtu.be/uHyxnB7OBu4 Check out Episode 15 of GameSetWatch, a FREE marketing blog for the tennis industry. In this issue, Bill Riddle shares a great marketing tip to add excitement on the court with training aids and visual targets to help your facility stand out. Stay...

The Value of Marketing Tennis in the Off Season (GameSetWatch – Episode 14)

The Value of Marketing Tennis in the Off Season (GameSetWatch – Episode 14)  https://youtu.be/S7RTDVPw0r0 Check out Episode 14 of GameSetWatch, a FREE marketing blog for the tennis industry. In this episode, tennis professional Trinnell Moore talks about the importance of marketing tennis in the off season. Stay tuned each month for the latest creative marketing...

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