The TIA Knowledge Base

Providing The Tennis Industry With Up-To-Date Market Intelligence
resources

Tools and resouces to improve operations and increase profitability.

research

Market intelligence reports to keep you and your business informed.

initiatives

Industry and USTA initiatives to focus on growth of core players.

strategic management

Know what your club/facility is worth and how that predicts its future.

featured report

TIA State of the Industry

The 2015 Edition of the Tennis Industry Association “State of the Industry” outlines key research to help “tell the story” of the tennis industry. The TIA produces more than 70 annual research reports to help tennis businesses of all types, and the State of the Industry analyzes this data to determine where this industry has been, where it is now, and where it is going.

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Blog

The Importance of Relationship Building in Marketing (GameSetWatch – Episode 13)

Check out Episode 13 of GameSetWatch, a FREE marketing blog for the tennis industry. In this issue Joe Dinoffer talks about the importance of relationship building in marketing. Stay tuned each month for the latest creative marketing ideas for your tennis program! This FREE vlog is a must-watch for anyone wanting to learn new ideas...

“Final Four” Tennis Club Activity (GameSetWatch – Episode 12)

Check out Episode 12 of GameSetWatch, a FREE marketing blog for the tennis industry. In this issue tennis instructor Diane Deaton shares an idea for an engaging weekend activity at your club. Stay tuned each month for the latest creative marketing ideas for your tennis program! This FREE vlog is a must-watch for anyone wanting...

Industry News

ITA, PlaySight Extend Collegiate Tennis Partnership

The Intercollegiate Tennis Association and PlaySight are pleased to announce an extension of their collegiate tennis partnership. Over the past two years, the ITA has helped fac...

ASBA Announces 2017 Award Winners

The American Sports Builders Association (ASBA), the national organization for designers, builders and suppliers of materials for athletic facilities, has announced the winners ...

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